Episode 63 – Podcast – Video Creation Strategies with Tom Lawrence
We discuss the Video Creation Strategies with Tom Lawrence
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About Tom Lawrence:
Tom Lawrence is the founder and president of Lawrence Technology Services, a full service IT firm that specializes in project management, systems integrations and upgrades, internet and phone communication solutions, firewall, VPN and other remote access, installation for voice, video, and data, whole office and public building WiFi access, and backup system and disaster recovery planning. What started out as a small business designed to help other small businesses solve their IT needs has now grown to service businesses of all sizes. For the past 13 years, Lawrence Technology Services has expanded to include a retail store, web development and social media marketing, IT consulting, and structured cabling for enterprises of all sizes.
With over 21 years in the business, Tom has developed an expertise that has allowed him to add value to virtually any setting. After working in various technology related roles in corporate America, he launched Lawrence Technology Services to fill a need in the market. His passion for technology, computers, and engineering is prevalent in everything he does. Since 2008, he has been invited to share his expertise on a number of topics including open source software, social media marketing, SEM, Google, PFSense, and Linux Operating Systems. He has sat on panels, delivered keynote speeches, and led small group discussions at the Walsh College Open Source Group, Grow Your Business Workshops, and a number of regional chambers, local Rotaries, universities, and private groups. His podcast, Sunday Morning Linux Review, has over 14,000 downloads per month and his YouTube page gains new subscribers daily.
Tom has been recognized by his peers for his accomplishments. He is a graduate of Goldman Sachs’ 10,000 Small Businesses program and recently won Company of the Year from the Southern Wayne County Chamber of Commerce. He has successfully bought and sold companies, worked on two pending patents and two National Science Foundation proposals, and designed and executed solar energy projects well before the explosion of green technology. Although Tom has accomplished a lot throughout his career, he takes the most pride in being able to use his innovative approach to problem-solving to meet the IT needs of his customers. He has focused on making IT more personable while delivering fast, efficient, and quality service. His clients include Detroit City Football Club, Southfield Chrysler, Novi Cadillac, CMAC Transport, and a slew of small businesses that are often overlooked by larger IT firms. He looks forward to sharing his expertise, knowledge, and vision for the future of IT with anyone willing to listen.
Time Stamped Show Notes:
2:40 – In Tom’s words …”People buy from people they like!
- Try to make yourself relatable & try to humanize it
- Try to do a lot of food videos because its a relatable thing
05:07 – What’s the goal of the Food Videos?
- All have company’s name
- You get brand recognition
- We find something relatable & we find a reason people want to watch our videos
- Creating brand recognition & a reason to watch
08:31 – What they do?
- Web development & Web Design
- SEO
- Video content
- Help produce good content
- Remember people do ask Google problems
10:30 – How often are you creating this content & pushing it out?
- Producing 2 videos a week
- We use the video as marketing tools
13:15 – Some of Tom Lawrence topics in making videos
- Electronics
- Computer Technician
- T.V. Repair Technician
- Recording water on a Laptop
16:14 –Facebook Video VS. YouTube Videos
- Doing some cross post
- Get major engagement – you want people commenting on it
- We do Pokemon video
* YouTube Video
- Deep topics
- Marketing Tools
- Drive a lot of business on it, like tutorials
- Deep heavy technical content
20:42 – Tips & Tricks in saving the time in producing the videos
- Grab a white board
- Put a bear onto a camera to focus on
- Editing software
- Grab a camera
- Open shots for editing
24:16 – Facebook Live Video
- Drive to many people & engagements
- Use to interact with many people
- It generates excitement because its Live!
28:23 – Final Thoughts!
Great Tips in doing Videos!
Sets a bear on top of the video, because he talks to the bear on the camera because he can’t see the camera and he feels like he’s talking to someone there. Another person said they click on a picture of their friends that they are talking to whichever friend. It’s like you’re telling that person the story and it helps you get the story out. If you mess up don’t start over, because then you want to start over and over the whole thing. No need to, today, the video editing software is getting easier and easier.
* Video Editing Software
OpenShot – 100% free & we are using tools like Open Shot, you can actually click on a video and just say change the speed, make this play at six hundred percent speed and that it is a time-lapse. It’s that simple. .
Where you can find Tom Lawrence?
Where to find: Gigs & Podcast
SUMMARY
Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so through other types of content marketing.
The more video creation strategies you do, the more comfortable you get!
Tom’s Resources Mentioned / Where to Connect:
Facebook Page
Where to find us:
Twitter: @bizgrowthtime
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