Episode 175 – Terry and Janet’s 2022 Marketing Predictions
Terry and Janet’s 2022 Marketing Predictions is our latest episode of Business Growth Time.
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Time Stamped Show Notes:
03:58 – Video still will be the front runner on Facebook and Instagram
05:19 – Janet’s Prediction #1: Reels on Instagram and on Facebook will continue to grow.
- Reels will get like a thousand views and your video would get maybe 100 views.
- Algorithm Reels is definitely a front runner.
06:04 – What are Reels?
- Reels are basically copied exactly from Tiktok.
- You should be using Reels in your marketing.
10:25 – Prediction #2: Linkedin is going to move groups more front and center
- If you went to LinkedIn and didn’t spend four or five minutes digging around you wouldn’t even be able to find where your groups are.
- The way to stand out inside a group is to go in and comment on those posts because people actually like looking for some level of engagement.
16:06 – Prediction #3: In 2022 paid advertising is more important than ever
- Facebook and Instagram ads are still hot
- They are more expensive since May. They’ve been more expensive for a long time.
- Black Friday is the most expensive time of the year and Cyber Monday.
21:09 – Prediction #4: The supply of eyeballs is going to drop, people are going to bounce off of
Facebook in 2022.
- People will jump to other platforms, but I don’t think they’re gonna leave completely.
23:36 – Article published on November 01, 2021
- As of the second quarter of 2021, Facebook had 2.89 billion monthly active users.
26:57 – Prediction #5: A rise in NFTs activity in 2022
- People are buying and building in the metaverse land
- For one, new crypto applications like non-fungible tokens (NFTs) gained ground, with sales of these digital assets setting new records
33:06 – Prediction #6: Many people will start and stop creating podcasts in 2022.
- People will start them and people will get frustrated because they will look at the wrong metric.
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