Episode 31 –Top Take Aways from Social Media Rockstar Event – Transparent Content

Top Take Aways from Social Media Rockstar Event 

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Janet was lucky enough to have the opportunity to speak at the Social Media Rockstar Event in MN recently. This is a social media conference that is put on every year.

Background of Janet Johnson: 

Janet is a wonderful social media expert, a teacher, shares valuable information. Follow her on Periscope –  #scopewithJanet.  Janet does social media management.

What we discussed:

• Marcus Sheridan talked about confronting the fears of what we put out on our website – price, competitors, taking negative side of things and turned it into positive and confronted it. They blogged about problems vs. postive and drove traffic to the website.
• Address the fears that people don’t need to hear.
• Cost, problems, versus, reviews and the best are the big 5, according to Marcus Sheridan, to think about when blogging; talk about the “elephant in the room.”
• Show, don’t tell.
• Value of third-party testimonials is huge.
• Do a Periscope when sitting with a client and have a testimonial of what they learned.
• Honest and transparent content are the greatest sales and trust building tools in the world.
• Live streaming pieces can’t be messed with – pure transparency and authenticity.
• Look at your website and social networks and see how you are showing people the world through your website.
• People buy the person that’s selling a product or service to them.
• Facebook ads were discussed by Bob Jenkins from LeadPages.
• Remarketing / retargeting by using pixel; develop a Facebook audience in the Facebook ad, put a code (pixel) on your website and it tracks the people visiting your website.
• People purchase more on warm traffic.
• Carousel ads are mulitple pictures telling a story used on warm traffic for remarketing. Single pictures are used for the cold traffic.
• You can target people that have been in your area, geography-wise, as it is trackable on mobile.
• Twitter chat was discussed by Adam Dince.
• Two most important thing on LinkedIn:
  • Ability to find the people that you need to find.
  • Making sure that the people that need to find you can by having an excellent written profile.
• Joanne Funch talked about LinkedIn social selling as using social networks to do research, to be relevant, to build relationships that drive revenue, quoted from Jill Rowley.
• Networking is leveraging the relationships you have to create the relationships you need.

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