Episode 167 – Social Media Pie with Brenda Meller

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Social Media Pie with Brenda Meller is our latest episode of Business Growth Time.

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About Brenda Meller:

A marketer with a knack for social media, Brenda Meller www.linkedin.com/in/brendamelleris a self-proclaimed ambassador of LinkedIn, national speaker, Chief Engagement Officer at Meller Marketing www.mellermarketing.com and author of “Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn.”

Time Stamped Show Notes:

04:26 – “Social Media Pie,” a different kind of LinkedIn strategy book

Buy the Book NOW
Social media pie, which is the name of the book.
The filling is kind of the essence of the pie, which is the essence of your concept and marketing. So, there’s a lot of analogies that she draws on throughout the book

07:48 – The concept of “Social Media Karma”

If you want to get a bigger slice of LinkedIn, if you want to get more presence on the network, you want to get better business results, if you want to see more engagement-you have to shift the focus from you and really shift it to other people on the platform.

10:19 – LinkedIn Rockstar: How does it work?

Brenda called them rockstars because she thought they were really rocking on the platform, but they really embraced their fans, their followers and they were doing a great job of audience engagement.

17:04 – Where do we find followers on LinkedIn?

Go to your profile, go to the section that says: see all activity. If you have posted or liked or commented on anybody else’s posts, you’ll see that it’ll “say see all activity” at the bottom. In that section, you’ll see your follower account, it will show you the number of followers.

20:07 – Brenda on doing LinkedIn for job seekers webinars.

LinkedIn will only allow you to stream for four hours at a time.

26:04 – LinkedIn is a national network to do a job seeker event

27:14 – Terry shares stories about the power of Linkedin

The power of search and the ability to actually use it through LinkedIn.
So, that’s the power of understanding, how to use this tool, how to leverage that network and how to have that karma build up.

33:42 – Janet on doing the Summit

They reached out to Janet through LinkedIn and then their event is held within LinkedIn.

33:59 -Brenda doing some LinkedIn Ads?

She’s managing LinkedIn ads on and off and sometimes they have an agency do it and sometimes they do it.

35:38 – Why LinkedIn Ads are much more expensive than Facebook Ads?

They just don’t compete with Facebook and Google.
LinkedIn is like going into work, going into the office at work, right. Facebook is more like family and friends.

38:15 – How to get Brenda’s book

Buy the Book NOW
If you want to get an autographed copy of her book in her pink signature envelopes, you have to buy on her website, check this out.
You don’t get the autograph copy if you buy it off Amazon. Visit this link to purchase on Amazon

39:30 – What does Brenda Miller specialize in LinkedIn?

Her background is in marketing and now she’s an independent marketing consultant.
She doesn’t work for LinkedIn or Microsoft.
She works for herself and works for her clients.
She does the heavy lifting, the writing, and creating visuals for them on their profile.

40:53 – Where you can find Brenda Miller