Episode 152 – Simplified Breakdown of Facebook Ads Audiences
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Time Stamped Show Notes:
02:02 – Janet talked all about the differences between audiences, what they look like, how to use them for your maximum benefit.
- Those audiences are built from organic engagement and that kind of thing and that’s why engagement could be important.
- If you are spending time on any Facebook or Instagram you really need some sort of paid behind it in order to convert to leads and sales.
05:39 – Facebook Audiences Demo
06:11 – First level – Janet talked about where you get conversion versus brand awareness
- There are three levels of audiences warm, lookalike, and cold
11:49 – Facebook Custom Audiences
- Custom audiences have something that has happened already.
15:29 – What is Offline activity?
16:05 – Level 2: Learn About Lookalike Audiences
- Your custom audience is based on website traffic, your email list, and video viewers
17:05 – Targeting Cold Audiences
- This is your typical audience.
- We could target all these different things for our interest, behaviors, this is where you start to a lot of times.
- Cold audiences work best with brand awareness, converting to a sale works best with the warm audience.
20:12 – Where you should use a Conversion Ads?
- Use videos at the top, that’s what we call the top of funnel.
- Create the brand awareness and don’t necessarily sell.
25:23 – Retargeting ads: Why is it important?
- Do many retargeting ads, consistently get in front of the people that engaged in your content.
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