Episode 17 – Shout in the Right Direction with Nick Rosener

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Shout in the Right Direction – Interview with Nick Rosener

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Nick is the owner of Tech Nick Creative, a web marketing company in Minneapolis, MN. At night, he dreams about social media, web design, blog strategy, and other ways to help small and medium companies grow using the web. Nick is a speaker and instructor on social media strategy, teaching a course on the topic at Century College, Argosy University, and North Hennepin Community College. He just release his new social media book called “Shout in the Right Direction.”

What we cover in this interview with Nick:

Connect with Nick on Twitter: @nickrosener
New Book: Shout in the Right Direction
Biggest Challenges – figuring out your segments
Once you figure out your segment, think about where they hang out
Each social network is like a different language
Maybe you shouldn’t be trying to use every platform
Imaginary Sales Person Exercise
Tracking Systems – Hootsuite
Have everything come back to the marketing segments
What is your core purpose for being in business?
Campaign calendar (instead of an editorial calendar)
Narrow campaign to a specific goal
Different types of metrics to measure

Action Steps to take in the next 24 hours:

Make a campaign for 1 month. 1 basic thing. Write down a Smart Goal. Then write down the ACTION PLAN.

Implement this in the next month.

Reach out to Nick or his co-author Eric on Twitter: Use #shoutbook

Find this book on Amazon – Kindle or Paperback

Looking for content ideas to post on your Social Media sites? Then you will love our Guide! You can Download the Ultimate Guide to Social Media Content Creation…and it is absolutely free.

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