Episode 64 – Beat out your Competitors using On-Page SEO with Rosh Sillars
We discuss the in How to Beat out your Competitors using On-Page SEO with Rosh Sillars
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About Rosh Sillars:
He does a lot of work as a photographer. So, what he did is he learned how to use the web more effectively. He became Google certified and how to write some fantastic SEO copy and really drive traffic to him. As a result, he became known as the photographer, right, so he applied what he was learning to grow his craft. Now, he does a lot of presentations all over the world on using social media and photography and has written four books.
Introducing Mr. Rosh Sillars of Rosh Media Group.
Time Stamped Show Notes:
02:18 – He learned how to use the web more effectively & became Google certified
3:19 – I learned this SEO thing and it helped me stay alive during the so-called depression we had going on in Detroit. All that led to being able to help me to photograph more, which was the ultimate goal.
03:50 – Enhanced his knowledge in SEO and got involved in social media
04:44 – Rosh Media Group – Still photography plays a role as well as the written word to tell a business’s story
05:27 – In Rosh’s words…” I may not make it to the head of the table nationally at least I can have a seat at the table and represent my industry..”
05:45 – A Quote from Bill Svoboda – “Own your block”
08:53 – What do we need to know about making sure that Google finds us?
- Links are important
- On-Page SEO with Rosh Sillars and offpage SEO,
- Google is getting smarter
- We have control of our text and information on our website, more natural links.
11:04 – When it comes to writing, here’s the big secret for SEO and social media
- “Activity! Being active! Active regularly, continuously and the more the better.”
11:29 – How often should I blog to achieve On-Page SEO with Rosh Sillars
- Once a month is good, once a week is better, twice is a week is better, but…
- Activity and consistency is key.
- Consider the lives we live and the time we can do.
12:42 – Blogging is just as important today in these days of Facebook, Twitter and Snapchat.
- The blogs that are winning are the ones that have activity and alot of posts.
- Quality is important
- Length is important, 1,000 words at least are most shareable, seen as expert content
- Top ranking ones are over 2,000.
- Shorter ones, 500 words are ok for a very specific niche
15:58 – Rosh Sillars – Tips & Ideas in writing a blog post!
- What questions do customers ask you? Write about it.
- Update previous content each year, update good quality, archived content, add to it, rewrite it, new title
19:28 – Ask yourself, when you are writing the article, what is the intent?
- Rank Brain or AI – (Artificial Intelligence) knows how to rank it when they know the intent
- 15% of Google search queries each day have never been asked before, 150 million searches a day are brand new!
23:20 – Make sure your connected to Google Webmaster Tools
- Webmaster tools will show you all of the difference queries and what people are actually asking and where you’re showing up.
- Imagine if you can get into the Top 10
- You can really get some good insights using your webmaster tools and seeing what’s going on out on the web.
- Google Webmaster Tools shows you what’s actually happening on the web
- Best way to connect with Google
- Go to Google to fix malware issues to help with ranking
26:10- Fetch is good on Webmaster Tools for keywords
26:58 – Tips in creating keywords!
- Be careful keyword stuffing you know you don’t want to put the keyword too many keywords in there
- Make sure your your title tag, your headlines, tell people what that page is
- Think of it just like a newspaper, you know you have a good headline the title tag, everything below it should be focused on that topic.
- Make every page very focused, remember every page in your website’s a an opportunity to be found, make sure every page is focused on a topic a single topic, sub-heads every 300 words or so.
- Write at a 5th Grade level, keep your sentences under 20 words, very engaging
28:10 – Hemingway App
- It will help you when writing
29:36 -Google loves Photos & Videos, Bullet points, variety of information is very helpful
- Use Alt tags to tag photo and what the photo represents
- It can help you show up in Google images, another way to be found
32:22 – Action Steps!
- Ask yourself, what are the questions that your customers are asking you?
- Write that down and then decide what are the topics are or how often could you share you know how often can you be realistic about it you know we’re talking SEO we’re talking about being found by the search engines but if you have a really good post 300 words and you’re sharing it in social. It could very well get picked up through Facebook or Twitter and you can still gain a lot of traffic.
- Decide what you can do what you can dedicate, be consistent, so find the the topics that you know your customers have asked and be consistent with posts on a regular basis.
- Don’t be afraid to re-purpose your content and update your content on a regular basis.
34:08 – Where to find Rosh Sillars
This is our full podcast about On-Page SEO with Rosh Sillars.
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