179 – Sales Funnels – Which is Right for Your Business?

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In this episode of Business Growth Time we talked about “Sales Funnels – Which is Right for Your Business?

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Time Stamped Show Notes:

03:34 – All businesses need to learn to enjoy working on their funnel because it’s a part of life.

If you are going to get anywhere in your business, you’ve got to enjoy using these online funnels for your marketing.
You don’t want to have too many funnels. What you want is one fantastic funnel that you perfect.

05:08 – What is a Sales Funnel and Why do You Need One?

There are 3 different funnels. There are paid funnels, where you have a low-cost item. There are freebie funnels, where you have that lead magnet. Then, there’s the more expensive type of funnels, where you’re going to try to go direct to a sale, which is harder.

07:43 – Terry’s Program

Terry had a 10-week course on thought leadership and he just did week six training.
They talked a little bit about creating raving fans and building a mutual admiration society.
It talks a little bit about how to leverage some of those ideas and turn that into content and then we get into expanding and amplifying the content.

12:04 – The types of funnels that are working out there today

The downfall of LinkedIn and if you’re looking at doing Facebook ads for your funnel, is they don’t interconnect. There used to be a way where you could download a csv file of all your connections.

13:53 – 2 Types of Sales Funnels

#1 – The Group Funnel
#2 – List building, we all should be list building at all times with paid advertising.
#3 – VSL ( video sales letter funnel ) it’s a lot more expensive to get the lead, so this is a lot less expensive you get more people coming through.

23:56 – The list building side of things with ads, it’s the most least cost

The impressions and the views and the imprints and all the other metrics are still the same but the one difference is how often people actually take that last step, that last action of signing up.
The goal of the ad is to book a call.

27:40 – What’s a Facebook lookalike audience and why is it important?

If you can get to that right audience, then that’s where you’re gonna get the conversions, at the least cost and you’re gonna get the sales.
Creative is super important, too, but the audience is core.
If you think you have a group that would potentially have your clients in it, the potential clients you could always change the name.

35:13 – Kartra Review and Pricing

Fully integrated software allows you to create, market, and launch your online business using just one platform.

38:53 – Sales Funnels Tips And Tricks

Sales Funnel Tip #1 Figure out what funnel you want to do.
Sales Funnel Tip #2 Just be ready to know how to put it in ads.
Sales Funnel Tip #3 The next layer is making sure you keep up with educating and communicating with the people that you’ve spent money to put on this list.
Sales Funnel Tip #4 Visual helps people just understand how it all moves around.

46:09 – Action Steps

Build out a funnel, figure out your funnel.
Drive traffic to the funnel, consistently, and the number one way to do that is paid ads.

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