Episode 18 – Ways to run Facebook Timeline Contests with Janet E Johnson

Ways to run Facebook Timeline Contests with Janet E Johnson

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What we discussed:

• FTC cracking down on promotions for all social networks.
• If you’re going to have somebody share or tweet, with a hashtag, in order to win something, you have to say it’s a contest.
• The actual guidelines by Facebook for timeline contests states that you are not allowed to tag people or have them share a contest.
• Always think what is the end goal for creating the contests (i.e: more subscribers, additional email to email list, etc)
• It is important to spend some dollars on your contest otherwise it’s not going to reach people.
• Contests also bring awareness to your brand, channel, page, etc.
• You need to know your end goal and test what works better to get there.
• You may use templates from Lead Pages that you can use for the contest and to generate leads.
• Things you may do for the contest:
  • Like, share and comment
  • Like and share
  • Like and comment
  • Like and click link
• Make the contest as simple as possible as people sometimes are lazy to comment.
• It is also good to give people something they want as opposed to what you have to give away.
• Two types of contest: Facebook timeline and an app contest.
• Samples of apps for contests: Heyo and Woobox
• Contest could engage your specific audience and really target where you’re spending your time.

Reference links : 

• FTC Puts Social Media Marketers On Notice With Updated Disclosure Guidelines
• 9 Facebook Giveaway Ideas That Won’t Break the Bank
• Facebook contests program: FB Contest Made Simple

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