Episode 177 – Rebranding your Website
Rebranding your Website is our latest episode of Business Growth Time.
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Time Stamped Show Notes:
04:55 – Themes of a website
- The theme came from Divi from a company called elegantthemes.com.
- The theme is it’s basically a plug-and-play template, it gives you all of the structure and the formatting and changes the colors and has places to add pictures.
- Terry works at a company called freewebsites.com and what they do is they basically work with WordPress and they set the theme up so that everything’s connected.
06:33 – What made Terry decide on the orange color for the theme?
- Orange has been the color for Motor City Connect for 16 or 17 years.
- Terry has been really fascinated by the idea of keeping the fire and water in a harmonious nature.
10:58 – How does the website work?
- The name of the company called the freewebsite guys.com
- They’re an affiliate of Bluehost, so they get paid from Bluehost. What they really do is put this offer out to build your website for free.
- They pick 10 that they’re going to build for free.
18:13 – Story Brand: Donald Miller
- The focus needs to be-where are we going to convert to money in our business.
- If you take a lot of time and do the storybrand thing, it may convert better, but it’s looking really good and you’ve got the key points
25:48 – Terry Bean brand new website
- His website is trybean.com/
- The time has Terry spent at PKIG, the insurance company over the last year and a half, really taught him how to get focused on priorities and to deliver.
27:22 – Action Steps:
- So, if you were to take a look at your website, you have to look at it from the eyes of your ideal customer and see what they’re seeing, think about it from their perspective, not your perspective.
- What we really need to do is focus on selling the things people want to buy.
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