Episode 139 – Prospecting Matters

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“Our latest episode of Business Growth Time is Prospecting Matters.”

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Time Stamped Show Notes:

05:25 – Prospecting the past

Because when we talk about sales we can sell more by leveraging either of those opportunities.
Life has changed and transformed so much.
It’s the idea of just kind of how do you stay in front of these people.

11:35 – How to Re-engage Past Customers and Prospects – Why Prospecting Matters

You really have to get in a mindset mode for that.
Make sure they subscribe to your newsletter

18:11 – Grow Your Business: Strategies for Getting to the Next Level

You need to be the head of the business and have somebody else do it, especially if you don’t want to be the one picking up the phone.
You gotta remember the past customers that bought from you.
It should be where you get them to purchase something small and then bring it to a new level.
It’s so much easier to sell somebody who’s already given you money.

22:16 – Finding the Best Time to Reach Out to your Prospects

It’s really a matter of just constantly staying on track with people.
Get a system that works for you so that you can usually follow up easily.
Have that certain time each month that you take and set aside that you call the past customers that are potential sales.
Follow-up to get in front of them again.

25:51 – Action Steps:

Make a list of 10 prospects or customers that you haven’t reached out.

An important part of any sales process is being able to connect with your prospects, and to do that you’ll need to know when someone is able and willing to talk to you! You’re probably already using the CRM to keep track of these individual interactions, and you can also use the CRM to find the best time to reach out.

All of this is important in why prospecting matters.

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