Episode 65 – Pinterest Power
We discuss Pinterest Power in this episode of Business Growth Time
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Time Stamped Show Notes:
01:49 – Terry’s talk what is TED’x Detroit is all about
04:58 – Pinterest – 70% of users are women on Pinterest & 30% are men currently, experiencing growth in men. Think about your target market and buying power.
Women are using it for home improvement decisions, for example.
07:56 – What is Pinterest?
- Definitely a brand awareness platform where you get a lot of impressions reach, you can reach a lot of people with your product through Pinterest.
- Create a lot of engagements, but does not create likes
08:40 – What an Impression is?
- Is how many times your brand shows up in front of people.
09:16 – Example of a jewelry company Pinterest impressions, who had typically done magazine advertising. Pinterest impressions, 673.500 in one month in September, up from 750 a year ago.
10:23 – Decorating company impressions- In July. they were 341 impressions and in September there at 10,199 impressions. Completely keyword driven.
10:53 – In Janet’s word….”continued growth as long as we keep doing the same things we’re doing.!”
11:00 – Focus on Pinterest search engine and optimization can do for your business.
- Is a completely keyword driven
- Not a hashtag friendly
- Narrow down with your keywords and they’re gonna put it into the right categories
- Long-tail words, more specific you can be, more likely you will be found
15:07 – It does create a lot engagements, does not create a lot of likes for instance!
16:18 – How does traffic engagement work for Pinterest?
- People are either liking or they are sharing it over to their boards and saving it on to their board.
- You can see which Pins have gotten the most views, clicks and saves on analytics.
17:20 – Janet’s Tips for Pinterest Marketing
18:10 – The Content Matrix
- You’ve got to have different conversations and different types of content that really gonna drive that awareness.
- 15-20 pins a day, your own and shareable content from others
- Sharing other people’s content is acceptable and
- Create your own content using graphics, infographics work well, contests-most interaction.
- It’s not always about your own brand content, sharing other people’s content is normal and helpful to you and others
- Side note: Instagram is very different–the content is always yours
20:33 – It’s super important to share your own content with the links back to your site, which is making sure that it drives traffic back to your site. Pinterest is tops in referring back to the site, higher than Twitter and Instagram. It is Pinterest Power!
23:51 – You can pin your Youtube videos from Youtube and drive the traffic to your channel
24:50 Infographics are highly shared content
25:27 – Tailwind App – Schedule Pins, Discover Content, Monitor Pinterest, and Measure Results.
- Tailwind App is for Pinterest, Instagram may be in the works
- They have a scheduler that finds best times, days, etc.
- You can pin out to multiple boards and schedule it out and split by three days so you can do one post.
27:13 – Action Steps for Pinterest Power:
- Go start a page, set it up & fill out the information on Pinterest
- Create 10 different boards that would interest your audience, plus, a couple very specific to your product
- Then, add 10 images to each board or videos.
29:55 – Janet’s Giving away – Facebook Audit Checklist
You will get the 14 Point What Every Facebook Page Must Have checklist. Then, we have an up-sell. There is another one with 7 checklists for the different social media sites, Pinterest is one of those featured, It’s $9.00.
Get the 14 Point Facebook one for free by signing up and then you can purchase the other additional one for $9.
Where to Find:
Business Growth Facebook Group
Action Steps
- Go start a page, set it up & fill out the information on Pinterest
- Create 10 different boards that would interest your audience, plus, a couple very specific to your product
- Then, add 10 images to each board or videos.
Resources Mentioned:
Where to find us:
Twitter: @bizgrowthtime
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