Episode 26 – Networking Events: Are they worth it?

Networking Events: Are they worth it?

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What we discussed:

• We’ve discussed how to work an event and what you need to do after the event.
• When attending an event, collect business cards.
• Terry’s tips on notes to put/write on the cards:
  • Who you meet.
  • What you talked about.
  • Where you where.
  • What’s the next step for follow up.
• Tools you can run on your cellphone like CardMunch or CamScan so you can take a picture and write notes directly to your phone.
• The goal of collecting cards is get those you want to follow up with and not get everybody’s.
• Key to business cards: don’t focus on passing out your card, instead you want to make sure you get theirs.
• On business cards: collect more than you give out.
• When in networking events, don’t dump on people what you do but instead find common ground which would be the building block for a relationship.
• Limit conversations to few minutes.
• Don’t automatically add people to your email list for a permission-based marketing.
• Tell people you have an email list, the topic of what you’re doing and ask if they’d be interested in it.
• BNI – Business Networking International, goal of the group is pass business within in the group.
• Figure out your goal before going to a networking event.
• Networking events can be compared to planting and harvesting seeds.
• Tip# 1: go with a need that somebody can solve.
• Simple rules for follow up via any medium (phone, email, social media, etc.) is to tell people
  • Where we met.
  • What we discussed.
  • Next opportunities that could be there.
  • Suggest for a way to communicate further.
• Never underestimate the value of a phone call for your next meeting.
• Do follow ups within the next 72 hours or within 2 weeks.
• People’s favorite subject is themselves.
• You may talk about what you do by telling them why you do it because that’s where the passion is.
• Tip# 2: Tell people who you do what you’re doing for.
• Tools to use to collate business card details:
  1. Scannable by Evernote
  2. Trello
• It’s okay to follow up late if you had a conversation that may stick to their mind.
• When inviting people to LinkedIn, customize the message.
• Tip# 3: Introduce people, make connections.

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