Episode 39 – Naming a Course or Product and Pricing Tips
Naming a Course or Product and Pricing Tips!
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What we discussed:
- Naming and pricing is important for your product and services.
- Discussed by Pat Moran on a LeadPages event is the launching of SamCart, an app about cart and cart abandonment and what’s the best price to give your products and/or services.
- Tip# 1: Price things the way your audience would pay for.
- Try to feel your audiences’ budget and figure out what you can charge them and would work best for services offered (coaching, management) where you can get flexible with pricing.
- Products (books, software, etc) need to have static pricing.
- Terry had a class called
where the idea is how to be the first person that anybody thinks of in your business category.
- Pick a name that tells people what it is.
- Tip# 2: You need to learn to narrow down what your niche is that people can put you at the top of their rolodex.
- There are certain pieces in your business that you can delegate to other people to grow your business.
- Tip# 3: Try descriptive name over cutesy.
- Tip# 4: Ask your potential audience for their opinions.
- Terry had a course entitled Attract, Act, Achieve – 3-word crisp description of the course.
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– quoted from William Butler Yates.
- LinkedIn is better to get feedback and surveys if it’s business to business.
- Facebook works pretty well for business to consumers.
- Which price converts the most, ending in 97 (7), 99 (9)or 00? Stated by Pat Moran, 00 is the luxury items; 97 would be the highest conversion, or price ending with 7.
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