Episode 109 – Millennial’s Guide to the Internet with Jenna Redfield
In this episode of Business Growth Time, we talked about “Millennials’ Guide to the Internet with Jenna Redfield.”
Listen to Episode via Podcast:
Watch the Episode on Video:
About Jenna Redfield:
Jenna is a local marketing & media strategist, as well as a community leader at Twin Cities Collective for Bloggers & Creatives. She helps entrepreneurs, bloggers, creatives & small businesses learn how to market themselves & their businesses through education, systems & visuals.
Time Stamped Show Notes:
03:34 – How Jenna & Janet meet
- Met online
- Jenna Redfield is the head of the Twin Cities Collective and she runs this local community group.
04:36 – Jenna’s background
- She has been on the internet since she was born
- In high school, she discovered YouTube
- When she graduated she was looking for jobs in social media, but also in a video
- She tried out LA and returned to The Twin Cities
07:43 – Jenna’s Podcast
- She’s gonna be launching online courses event and an online membership
08:14 – Jenna is naturally a tech person
- Terry say’s that “The secret to be in a social media expert is to not be afraid of pushing buttons .”
*It’s the same thing with fixing technology, you really can’t break it until you do.!
09:48 -Platforms 101 – ( Different platforms and kind of what she do for people)
- LinkedIn is obviously known as it is a B2B platform
- It just depends on how you want to brand yourself, if you want to brand yourself for Millennials, then maybe go on Instagram
- If you want to brand yourself for the tech community, you might want to go on Twitter
- Google is best for service search, such as computer repair, Janet says.
14:23 – Jenna’s tips on some businesses
- She loves like visually oriented platforms like Instagram
- Start using those hashtags so people can start looking and finding local businesses and seeing what businesses are in that area
- Janet loves Pinterest and uses Trafficwonker and Tailwind for a great search engine
18:49 – Yelp vs Google reviews (Jenna’s opinion) Yelp can’t always be trusted, she thinks Google reviews are better and tied to people’s email and not as anonymous.
19:46 – Are Google Reviews Important for Business?
- Helps people looking for something, such as car washes, what is their rating
Millennials: How to reach them
- Millennials like experiences over products
- Jenna loves a gym’s social media that they’re doing, so that’s why she chose that gym.
- So many millennials are in debt, yet people want their “money”
- They support “local” businesses
- They enjoy dining out and working out
- Instagram is the best platform for Millennials
- Diamonds are not very appealing to Millennials currently, so that is something to look at, So some businesses are losing that “next generation”.
- Instagram is great for brand awareness, Jenna says.
- Janet’s business experience says Facebook is always a “given” if you’re in business and Instagram would be the second platform.
- Some millennials like experiences, such as breweries and events tied to them. Some events are on Facebook, but some are being featured only on Instagram.
26:27 – Sharing Information, Ideas & Experiences example Events!
- Most people find out about events through Facebook, but also they’re sometimes on Instagram. Sometimes, Instagram is the only place an event is posted.
- It has to be unique it has to be something that attracts a lot of people and then they tell their friends about it
- The swipe up feature on Instagram is a great feature for events.
- Organic vs paid, in-person networking helps to grow local by having conversations with people and having them follow you.
33:02 – Don’t get stuck on a platform
- Periscope launched the live platform
- Not getting stuck in a specific platform and actually like not being afraid to try a new one
- You need to show the behind the scenes of your business, because that is how people are going to connect with you.
- You need to show what you actually do and show your skills and otherwise, people don’t see it.
34:50 – YouTube for Business
- YouTube has SEO purposes
- It is mostly if people are searching for a topic
- You could be an expert on a topic and use YouTube to improve your following and ranking
- It’s hard to start a channel these days, but it is a great way to get discovered.
37:11 – Jenna uses different platforms
- She spends 50 percent on Instagram, 25 percent on Facebook and 10 percent on Twitter
- Does not do Snapchat at all
- On Facebook she spends most of her time in groups rather than following friends’ day-day posts
- She uses YouTube as her entertainment method, before work, after work.
- LinkedIn, somewhat, but most of her audience are entreprenuers, millennials, grads, college students, LinkedIn, may be too old for them, according to Jenna and her focus. Most use it as a virtual resume.
40:48 – How Jenna can help in your business?
She likes to help people wanting do it themselves, likes to walk people through it. Setting up the techie piece is her niche, she’s an educator rather than a doer. She would rather teach people and empower people.
Example, walking through someone who wants to learn Instagram or YouTube Channel.
She helps you set up systems!
Reach out to Jenna!
43:55 – Where to find Jenna Redfield
To learn more about Jenna, visit his website here.
For her Facebook, explore here.
For her YouTube Channel, watch here.
For her Twitter, check this out.
Follow her on Instagram
Jenna’s Tips:
“Networking is bigger than it ever has been and you can utilize both networking on the internet,as well as in person and she thinks the power of local is bigger than you’d expect.”
You are a new business owner, blogger, designer or entrepreneur who is overwhelmed by all of the systems & social media platforms you need to thrive.You need easy to use systems for creating content & selling your products!
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If you need some social media strategy, reach out to Janet:
Sign-up and learn more here:
Janet’s Social Strategies 101 Community
Facebook Page
If you need some networking and entrepreneurial tips, reach out to Terry:
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