Episode 60 – Instagram vs Pinterest
We discuss the difference between Instagram vs Pinterest in this episode of Business Growth Time.
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Time Stamped Show Notes:
02:05 – Pinterest & Instagram are ideal to use in visual businesses
02:31 – They are the best tools to use for presentation & they are extremely visual
03:15 – Pinterest & Instagram – What they offer ?
- Pictures
- Video
- Visuals
03:26 – Pinterest uses video too!
04:44 – What is Instagram?
- Brand awareness – you reach a lot of people & get a lot of engagement
- Hashtags – are keywords where people are searching
- Instagram is owned by Facebook
- It’s connected to Facebook ads Manager
- Instagram is a mobile friendly
- Huge benefit is brand awareness
09:38 – Sharing content in Instagram can be done using “Repost Apps”
11:18 – What is Pinterest?
- Both mobile & desktop friendly
- Easier to schedule post
- Tailwind Apps for Pinterest
- It is a traffic driver
- Less brand awareness than Instagram
- They are like a search engine (social bookmarking site)
- Hashtags are not Pinterest friendly
- 70% of Pinterest is Women
- Pinterest posts have more longevity
- Really help build traffic to a blog
21:40 – Action Steps
We hope this answers your questions on Instagram vs Pinterest! They are both great platforms, but for different reasons.
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