Episode 13 – Tips to Improve your Facebook Reach & Engagement with Grandma Mary
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Yes! Grandma Mary is the guest on this show and boy did we have a fun time of learning! She had so much great advice to simplify your Facebook marketing strategies.
Who is Grandma Mary? Here’s a little secret…she is really Andrea Vahl. (We discuss how this came about on our show)
Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years. She specializes in teaching Facebook marketing and Facebook advertising to businesses all over the world. She also uses her Improv comedy skills to blog as a slightly cranky character, Grandma Mary – Social Media Edutainer on her site at www.AndreaVahl.com.
Points discussed and taught by Grandma Mary:
- Don’t be afraid to be different. Have fun with what you like doing.
- How Andrea got started with Grandma Mary
- The drop in organic reach for Facebook Page owners
- Types of posts that help your page get seen – she talks about how she did a specific test putting Facebook, Twitter, Google+ up against each other
- Types of posts Grandma Mary suggests (Top 2 types) – #1: Photos #2: Link Posts
- Humor Posts work well – People are on Facebook to have fun
- Time to pay to play
- Her Facebook ad training program: FBAdvertisingSecrets.com
- Ads Manager vs Power Editor – Blog Post: When you Need to Use Facebook Power Editor and When you Don’t
- Budget with ads – Blog Post: How to Set your Facebook Ads Budget
- Using ads to move people to your email list
- Tracking your ad conversions
- Offers to use on Facebook
- Test and Track
Action Steps you can take in the next 24 hours:
- Post a little bit more and track your ‘talking about this.’
- Add a little humor
Find Grandma at:
Like Grandma Mary’s Page on Facebook
Additional blog posts about Facebook Advertising
NOTE: At about the 20 minute mark we have a good laugh about Kimmy’s hair 🙂
In the show we also talk about how busy Kimmy’s Salon has gotten through her new fame and social media efforts. In case you missed it, here’s her in the famous Ellen photo. 🙂
Looking for content ideas to post on your Social Media sites? Then you will love our Guide! You can Download the Ultimate Guide to Social Media Content Creation…and it is absolutely free.
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