Episode 33 – How to use LinkedIn Publisher & LinkedIn Tagging with Janet E Johnson & Lisa Saline

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How to use LinkedIn Publisher & Linkedin Tagging with Janet E Johnson & Lisa Saline

What we covered in this Show:

Where to find the Publisher Tool (little pencil in status update)
Publisher is very similar to a status update
Difference between Publisher and Status Update
Publisher is more robust and it alerts your connections when you post
Be consistent with the Publisher
Can you do your blog post on LinkedIn Publisher? Repurpose content used in past
Think about where your audience is
Helps you position yourself as an authority
Use it to capture email addresses to build your list
Headlines are key!
Is SEO a factor when using Publisher? Incorporate keywords
Should you take the readers of LinkedIn to your blog? Think about what the audience wants
How often should you publish? Up to you, but stay consistent. Add LinkedIn Publisher as part of your content calendar
Also depends on how much content you create to use for this
Tagging is sorting contacts based on location, where you met, what they do, etc. Tag when you connect.
Tag your target market – specific group
Webinars – Tag for potential prospects
Use the company pages too.

Listen via Podcast:

24 Hour Action Step:

Post using LinkedIn Publisher and organize your tags on LinkedIn.

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