Episode 173 – How to SIMPLY Publish a book using the Expert Authority Effect™ Publishing Method with Mario Fachini

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In this episode of Business Growth Time, we discuss on How to SIMPLY Publish a book using the Expert Authority Effect™ Publishing Method with Mario Fachini.

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About Mario Fachini:

Significantly Increase Your Leads & Profit Elegantly, With Your Existing Expertise, In Only 8 Weeks

As a high school educated, college dropout, never having a “real” job, Mario spent years as a dead-broke consultant wasting too much time chasing down (the wrong) clients, believing in my heart that the sky’s the limit, but waking up every day feeling like because of his background, for him, the limits the sky. Until he refined & enhanced the publishing & promotion process of his 1st books to attract prospects to him, with little effort using the tools & knowledge that he already had in his business at his everyday disposal!

Now, He’s one of the most in-demand client acquisition strategists in the country, having clients now APPLY for his training, thank him for the opportunity to work with him, and sharing in the joy of creating the transformation in their business ***( which he consistently and continues to do in 59 days or less )*** having helped his clients in total generate over $1 million in new sales. Raise your hand if you want this in your business! It’s my pleasure to welcome and introduce: Mario Fachini

Time Stamped Show Notes:

03:12 – Let’s get to know Mario Fachini

04:39 – Mario’s Podcast

Mario’s has been doing his own podcast
Terry and Mario are both in Detroit Michigan, and they know each other in real life.

08:53 – How long his show has been out?

He has over 300 episodes now

12:46 – Mario’s advice for somebody starting out

Mario’s helped so many people with publishing, podcasting and with video.
If you’re a speaker and don’t have a book, you’re kind of missing out.
Book is his ultimate medium.

17:13 – What’s his advice for somebody that doesn’t have evergreen content?

The point here is the tactics are probably very, very, similar even though the tools change.
So, we all get the same stuff over and over and the things that keep repeating, that’s probably what you should have in the book because that’s what people want to know.

25:25 – Why Facebook over Youtube?

If you start with the thoughts- that’s your answer, you expand it and then add a add a story in there from one of your clients.

27:55 – What else do people learn from this book called ” The Expert Authority Effect?

Chapter one is on purpose, you gotta be heart-centric, you gotta have that servant’s heart, because there’s times you’re going to hit a wall, just like with anything in business.
When you’re thinking about writing your book, you have to identify who you are writing it.

31:00 – The 7 Steps to Publish Your Non-Fiction Lead & Profit-Generating Business Book in 8 Weeks