Episode 83 – How to Create the Expert Authority Effect with Mario Fachini
We discuss on How to Create the Expert Authority Effect with Mario Fachini in this episode of Business Growth Time.
Listen to Episode via Podcast:
Watch the Episode on Video:
Time Stamped Show Notes:
01:59 – The Expert Authority Effect, which is the name of one of Mario’s three international best-selling books
02:28 – Terry & Mario first met on LBN event in 2010
03:33 – Get to know Mario Fachini
Mario is an author, a business coach, who has a marketing company
04:49 – Mario’s first book and the latest book and why he wrote it
*Mario said…He wrote the books because it was bothering to him!
- He wrote his first one back in 2012 and then he wrote a second one for the software he built. Then, he’s been teaching on this since he had a client for book publishing before his book was even out.
Mario, “There was never a book that had it all in one place”.
- You’ve got to take the action and do it
07:59 – How long Mario did it take to crank that last book-5 days is conservative
10:36 – Video marketing book example on updates on how to handle publishing something in the constantly changing social media world
- Do what you can do, stay in your strength zone and let everyone else worry about the rest
- Use it to your advantage, do what you need
.12:59 – Mario and Social Media strategy
He likes teaching strategy that lasts 5 or more years, based on principles of Napoleon Hill, Think and Grow Rich 1923. It’s the attitude you bring to social media is the point for strategy and just make sure you do it on Facebook, Youtube, Linkedin and whatever is still relevant now!
- Is not so much the tools that matter, it’s the tactics
- The attitude and behaviors that you bring to it that actually matter more than what you’re actually doing
14:10 – Mario’s book,.”The Expert Authority Effect”
*Why does authoring a book give a person authority?
- The root word of authority is author
That’s one of the things, if you look at the well-known people in history that made a difference
Anyone and everyone, it’s the way we communicate, it’s how you pass information along-books have been used by so many famous people, dating way back
Mario believes in sharing of information to help people from going through what others have already learned.
16:47 – Terry says that the movement towards being open, transparency, is going to continue both on an individual and corporate level
- Transparency leads to cooperation and collaboration and it’s when you cooperate,as opposed to compete, that really cool stuff starts to happen.
Michael, “No one wants to deal with the corporate entity, they want to deal with people! Steve Jobs and Bill Gates were the face of the their companies. It’s all we need in branding and logos, we do need a human connection, not faceless companies with 100,000’s of thousands of employees”.
Branding-teach people how to think and then use these tools- you have to know how to interact and you have to have people skills and know persuasion.
20:14 – *Skill sets are fine for a job, but not for business!”
Michael is used to coming up with concepts fast.
Overthinking makes you stagnant and you don’t move forward.
Terry said that…Perfection doesn’t really exist anywhere outside of your own mind, because what’s perfect to me is different for Janet, different for me was perfect for Mario. Get it out, get feedback and improve it based on the feedback.
On social media, it is very easy to get things out and then change it, so simply after, if you don’t like it.
23:45 – How did Mario write the book in five days?
People are hesitant, don’t trust themselves.
First book, 2.5 months. Second book 1 day, third book 5 days, WordPress Websites Automatically.
Belief – The first thing is belief, you need to believe you can do it, if you don’t, it’s gonna take you forever
Structure it-pick a topic, expand the ideas, break it down into 7-8 bullet points they become chapters. For one book, he went to comments in his Facebook, looked at comments, testimonials and committed to the time to put content together.
If you don’t know what you are looking for, something will come up every time and that what may guide you away from it, get in your way.
- If you’re waiting to do it on your own something will still come up and you might not even know where to look or anticipate, so the thing is that believe you can do it!
- Expand the ideas!
- Make each thing into a topic, you just break it down
27:28 – Janet’s online training modules could be broken down into book chapters
30:01 – Mario’s Goals
He is working on a new training for super high-end people. Some people say they don’t have time to go through it, 6- 8 weeks. One is topic is “best seller in a day”, two -4 hour days, then you can launch the book in 2 weeks from there.
8 weeks, 8 modules, one is mind-sight. everyone comes in at different levels and can improve through it.
32:19 – Where to find Mario Fachini:
You can find everything you need to know about Mario Fachini, go to expertauthorityreport.com to purchase the books, inquire and apply for the program or just access the free resource.
It’s a free resource that gives great information, it’s going to sum up the seven steps and it’s free!!
He prefers Facebook and LinkedIn to connect with him.
Connect with Mario Fachini on Social:
Get a copy of your own FREE eBook to learn how to create the Expert Authority Effect in your business go now to www.expertauthorityreport.com
Connect with Mario Fachini:
Where to find us:
Twitter: @bizgrowthtime
Join us in our Facebook Group: Business Growth Time
Looking for content ideas to post on your Social Media sites? Then, you will love our Guide!
You can Download the Ultimate Guide to Social Media Content Creation…and it is absolutely free.
Ways to subscribe to the Business Growth Time Show or Podcast:
- Click here to subscribe via iTunes.
- You can also subscribe via Stitcher, Google Play & Libsyn
Help Us Spread the Word!
If you enjoyed this episode of the Business Growth Time podcast, we’d love a review!!! Please head over to iTunes, leave a rating, write a review and subscribe.