Episode 37 –Tech Talk – SEO – Google Analytics & Video Marketing

Tech Talk – SEO, Google Analytics & Video Marketing 

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Background of Ryan Berkness: Founded PR Caffeine in the Twin Cities are in MN. Company specializes in search engine optimization.

Background of Dan Rollins: President and founder of Live Wire Films in Burnsville, MN. Company specializes in video production and getting these contents out for small businesses and non-profits.

Background of Ben Theis: Skol Marketing. Used to work for Google. Specializes in working with micro-business: 10 or fewer employees doing web development, SEO and social media.

What we discussed:

• Ryan’s call to action to help business with their SEO is get Webmaster tools.
• Customer testimonials are great for video clips

  Click To Tweet
• Google Search Console is same as Webmaster Tools.
• What should people should look for in Google Analytics?
  • Sessions – how many times someone visited your site
  • Users – how many people visited your site
  • Pages per session – how many pages on average are they looking at.
  • Bounce rate – someone coming into your website and clicked on the back button.
• Customer testimonials are great for video clips

  Click To Tweet
• How often should Google Analytics should be checked? At least once a month to check overall trends and growth of the site.
• Reports may be scheduled in analytics.
• What video should a business have? Get the easiest one done.
• Key content is king!
• Customer testimonials are great for video clips.

  Click To Tweet
• Hold your phone landscape mode when doing videos with it.

Where to find our Guests:

Ryan Berkness: @PRCaffeine (Twitter) / PRCaffeine (web) / Ryan Berkness (LinkedIn)

Dan Rollins: @livewirefilms  / Live Wire Films (web) / Dan Rollins (LinkedIn)

Ben Theis: @SkolBenTheis (Twitter) /  Skol Marketing (web) / Ben Theis (LinkedIn)

Where to find us:

• Twitter: @bizgrowthtime
• Facebook group: Business Growth Time – Join us!

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