Episode 27 – Grow your Business the Go-Giver Way – Go-Giver Book Bob Burg

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Grow your Business the Go-Giver Way – Go-Giver Book with Bob Burg

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Background of  Bob Burg:

Bob Burg is a sought-after speaker in company leadership and sales conferences. Regularly addresses audiences from 50-16000. Co-author of The Go-Giver and Go-Givers Sell More; author of Endless Referrals, Adversaries into Allies:  Win People Over Without Manipulation or Coercion. He is a supporter and defender of the free enterprise system. He is also an animal fanatic and serves as vice president of the Board of Directors of Furry Friends Adoption Clinic. Partnered with President Ford in Peter Lowe success-motivation programs.

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What we discussed:

  • Bob was asked if a shift in focus can make a big difference in your business and income and he said yes.
  • The amount of money one makes is directly proportional to how many people they serve, as per Bob.
  • Reading helped Bob grow on the inside and results began to manifest on the outside.
  • Bob define a system he followed for sales to be the process of predictably achieving a goal based on logical and specific sets of how-to principles.
  • The Go-Giver in expanded version will be re-released in October with pre-order by early September.
  • Go-getters are similar to go-givers. The opposite of which is go-takers who take without adding value to others.
  • Go-givers are those people who shift from I-focus to other-focus, always adding value to others.
  • Go-Giver Book Bob Burg
  • “Nobody’s going to buy from you because you have a quota to meet.”
  • Selling is discovering what one needs, desires and helping them to get it.
  • Law of value – the value  you provide.
  • Law of compensation – impacting a large number of lives with the value provided.
  • All thing being equal, people will do business with and refer business to those people they know, like and trust.
  • Tact is the language of strength.

Where to find Bob Burg : 

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Rather read?  Head here for the full transcript