Episode 124 – Get out of your Head with Juliet Herman
In this episode of Business Growth Time, we talked about “Get out of your Head with Juliet Herman.”
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About Juliet Herman:
Juliet is a Senior level Perception and Reputation Strategist. She helps businesses operate from a purpose driven place to attract purpose driven clients. Her specialty is connecting businesses with causes that are in alignment with their brand. She developed the #3EEEs strateg to assist her clients in transitioning from Embrace (accepting problem) to Engage (taking inspired action) and Evolve. Her methodology focuses on combining human capital, social capital, and business capital.
Juliet has over 15 years in strategic partnership development, business development,client relations, analysis, and marketing. She is a change agent and communications whisperer. Her accomplishments include developing 16 high profile brands, devising innovative strategic solutions to turn around 6 businesses, and directing marketing programs for 4 category leaders. She has an M.B.A. from New York University.
In her free time, you can find Juliet creating masterpieces in the kitchen, living Broadway dreams, taking dance breaks, hiking through the mountains, and spreading compassion through her volunteer work.
Time Stamped Show Notes:
04:35 – How Juliet Herman and Terry met
05:07 – Meet Juliet Herman, Business Strategist
- She always believes everyone needs to just live all over the world, even if it’s one other place because it really experience expands your horizon.”
12:10 – Juliet talks about the #3EEEs strategy
14:41 – Embrace, Engage, Evolve
- “Getting out of your own way means to get away from your ego and embrace your team” – Juliet said.
15:31 – How Juliet stays focused on the mindset which is adapting & evolving.
- Once you get to evolve, then evaluate, and then embrace
17:19 – Things change so fast, testing…trial and error
- We should all use the trial and error model of entrepreneurial management
- Juliet says, “If it’s not working, then it’s no longer inspired.”
20:19 – How Janet deals with testing?
- Janet is testing Instagram stories ads specifically, versus, just putting it on Facebook, for a true email conversion campaign.
- Conversions to sales
- Depends on the client’s goals and desired outcomes, but that doesn’t always portray everything.
21:39 – How to Identify and Measure the Sales, Metrics That Matter
24:35 – Did Juliet work towards the end goal for metrics?
- Most people are really clear on the symptoms and they are not clear on the actual problem.
28:36 – Learn a little more about Juliet Herman and how she works with clients
31:36 – Where to find Juliet Herman
“I’d like the person who’s gonna come in and help you and change things up and help you go to the next level.” – A word from Juliet.
To learn more about Juliet Herman, click here.
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If you need some social media strategy, reach out to Janet:
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