Episode 189 – Creating Videos in 2022 with Ed Troxell

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Creating Videos in 2022 with Ed Troxell is our latest episode of Business Growth Time.

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About Ed Troxell:

Ed Troxell is a Video Coach & Online Marketing Expert teaching real estate agents and solopreneurs how to show up on video for their social media and marketing, so they can attract more qualified leads and close more deals. Ed was ranked as one of the top 15 coaches in Santa Rosa by Influence Digest.

As a former Apple Inc. employee, Ed brings a unique skill set to the table from sales, marketing, strategizing systems, and processes, to teaching the importance of showing up as yourself on video so that you can stand out from the competition and become the agent of choice.

Time Stamped Show Notes:

03:49 – Let’s get to know Ed Troxell

He started there with live streaming
He also pays attention to the trends and also he pays attention to what the platforms want from us. He has to keep up with technology, which is why he started to incorporate Facebook.
It is like starting where you are and evolving over time.

08:10 – Tips for Shooting Videos of Yourself On Your Own

Tip #1: First off you have to acknowledge, you have to be aware. Awareness is the key right for anything that we do.
Tip #2: The next thing is figuring out what are your alternatives.
Tip #3: Mindset, that’s the main equipment you have to get in order to be able to provide everything else.
Start with your mindset and start with that awareness factor and then from there start shifting the things that you’re telling yourself because your brain believes everything that you tell it.

11:54 – What Platforms should you put your first video

First, break it down, one, where do you feel most comfortable
showing up for maybe it could be Instagram.
Is your audience there? You could show up on any platform and do whatever you want, but, if your audience isn’t there it’s going to be a little challenging. It doesn’t mean you can’t still show up there, but, it’s just a little more challenging.
Start looking at your technology a little differently and start thinking about where do you feel comfortable showing up first.
Start there and start playing around with the video options in that piece of say, Instagram, and then you can expand from there.

18:36 – How Technology Is Changing The Beauty Industry

The beauty of the world we live in right now with the technology that we have and the way social media platforms are, you don’t have to be perfect.
Being able to feel comfortable in our skin and be comfortable online, in front of the camera, connecting with our audience, whether we get to see each other on a zoom meeting or we’re just speaking to the world through our social media feeds.

20:47 – Easy Strategies for Overcoming Your Fear of Being on Camera

You have to look at the platforms and what platforms are we showing up on and what do they want from us and almost across the board every single platform wants video.
Make sure that you’re paying attention to what you want for a business where you’re showing up and what the goals are.
Understand what is it that you want and what is it that the platforms want from us and then start building out that next step for you. Example, can your website handle 1 million hits, if you do have views and they want your product.

25:37 – How Long a Video Should Be

It depends on how long it takes you to get through your content, it also depends on where’s that video going, if it’s going on TikTok, well, you could have it in a short span of a few seconds up to 10 minutes for some accounts.
It just depends on what that video is, what its purpose, where is it going and who is it really for.

32:19 – 3 Keys to your success in Video Marketing