Episode 135 – Influencer Marketing Tips with Shane Barker

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In this episode of Business Growth Time, we discuss “Influencer Marketing Tips with Shane Barker.”

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About Shane Barker:

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Time Stamped Show Notes:

01:44 – Let’s get to know about Shane Barker

03:45 -The Positives & Negatives of Influencer Marketing & Why It’s Powerful

Influencer marketing is different than PPC or SEO or any type of thing that you’re going to use.
SEO doesn’t work if you go after the wrong keywords, PPC doesn’t work if you don’t have the right audience or target audience.
Every influencer is no different, has a different audience, they have a different type of messaging and they’re on different platforms.

08:25 – Exploring the Branding side and Influencer side of Shane Barker

You have to treat it like a business, you have to get a media kit, you have to think about branding.
Most influencers have a great following, or at least, an engaged following, they’re not marketers.
If you have 5,000 followers you should be reaching out to a brand, you have your branding altogether, you have your packages .

12:02 – How to Define and Track your Key Performance Indicators (KPIs)

Most of these brands and they jump in together not knowing like what they’re doing.

19:24 – Shane’s thoughts on Instagram pulling the likes away from public knowledge; Instagram influencer marketing

Instagram, YouTube, they’re always gonna change our algorithms, so what you need to do is- if you’re making money now, build a website, use social media as a place to push to your money pages.

22:53 – Influencer Marketing should have that You Need to Know

Everybody has the potential of being an influencer.
If you’re an influencer, if you’re writing content, people come to your blog, then that’s an influencer. On YouTube, you unbox things.
It’s not just the Instagram influencer person, anybody can have influence.
You have knowledge, you have influence, sell a course for $100 a month, 30 people sign up…that’s 30,000 a month
Figure out who your perfect audience is, your perfect client, then you have to figure out how you’re gonna monetize that, there’s a lot of different ways of doing influencer marketing.

27:51 – Recommended software and platforms

When it comes to platforms, there are alot of different platforms, there are platforms where influencers can go that instantly have brands on there and they can go and pitch.
Grin’s influencer marketing software – that’s where you can do a full, managed campaign on there.

34:40 – How To Target The Right Influencers For Your Brand

36:04 – An Influencer’s Perspective on Influencer Marketing

Because every influencer is different, it also depends on the type of influencer that you’re going after.
It takes time, it’s not a just hire one influencer and then it is just gonna happen. You do different testing with various influencers.

39:33 – Where you can find Shane Barker