Episode 47 – Email Marketing Case Studies List Building
Email Marketing Case Studies and List Building Techniques
We discuss email marketing case studies and list building techniques in this episode of Business Growth Time.
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Key Points
1. Test and Learn
2.”What doesn’t work stop doing it,what does work keep doing it.”
3. You have to Take action, take some action to build the email list.
Time Stamped Show Notes:
- 1:24 – Top 25 Social Media Podcasts – Business Growth Time is #23 on the list!
- 3:22 – Email Marketing does work – #1 direct source of marketing
- 4:47 – How email works, why it works and case studies
- 5:00 – Janet ranks social media websites
- 5:35 – Focus on Conversion – email is a type of conversion
- 6:51 – Stats on email opens and Facebook reach
- 7:19 – The cost of typical email conversion
- 7:50 – Janet talks about the platform called “Woobox”
- 8:59 – Breakdown of the cost or how much is this cost?
- 9:40 – The add cost on this $147.34
- 9:48 – Janet talks about the Win-win or they have a specific products that they spend $50
- 10:25 – Breakdown the email conversion is equal to 19 cents per lead
- 12:40 – How many of you already have an email list? or how many of don’t have an email list?
- 13:30 – How to get one started and the next layer of email list
- 14:15 – Content Guide for Social media switch to social media tools list
- 14:41 – You need to have something that your audience, wants, needs and help to solve their problems
- 15:14 – Social media for Orthodentist
- 16:25 – Test some video ad and see if it is converting
- 17:03 – Who is Janet Johnson? And what’s her focus?
- 17:45 – Who is Terry Bean?
- 18:25 – Business Growth Time were you can find Janeth and Terry’s episode
- 18:38 – Join our Facebook Groups in Business Growth Time
- 19:01 – What else you can do with these email list
- 20:19 – The people that I’m gonna target in 3 areas
- 21:24 – What’s the saturation point or how many times you hit them?
- 22:50 – Janet’s tools recommend from email marketing platform
- 24:39 – Tips, Ideas and Tricks that used in Email Marketing
- 25:05 – Test & Learn
- 25:22 – Janet advice- “What doesn’t work…stop doing it. What does work…keep doing it.”
- 26:30 – Janet says: Mailchimp would be a great place to start
- 28:16 – Take some action to build the email list
Resources Mentioned:
- Top 25 Social Media Podcasts Link
- Email Case Study detailed Blog Post
- Social media tools list
- Who is Terry Bean?
- Podcast: BusinessGrowthTime.com
- Join our Facebook Groups in Business Growth Time
Where to find us:
Twitter: @bizgrowthtime
Join us in our Facebook Group: Business Growth Time
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