Episode 188 – Copywriting 101 that Every Business Needs with Samantha Burmeister
Copywriting 101 that Every Business Needs with Samantha Burmeister is our latest episode of Business Growth Time.
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About Samantha Burmeister:
Samantha is the founder & lead copywriter at Nomad Copy Agency. At Nomad Copy, every business we write for receives custom copy to help them turn their sales process into a hands-off, high-conversion experience.
Sam has worked on dozens of online service provider launches, many of which earn the client six figures (or more!). Ultimately, her goal is to empower the entrepreneurs she works with to sell more, simply – so that they can focus on delivering & designing the life of their dreams.
Website:
https://www.nomadcopyagency.com
Opt-in Freebie:
https://www.nomadcopyagency.com/audit-opt-in
Time Stamped Show Notes:
04:28 – Let’s get to know Samantha Burmeister
- Samantha runs the Nomad Copy Agency.
- She started to establish one in Northern California, which is where she lived.
- She decided that she had enough of a runway fund and quit her job and started traveling and writing full-time. And with that Nomad Copy Agency was born.
10:55 – What is the difference between a copy and a content writer?
- Her specialty is in sales copy. So for the vast majority it helps to distinct distinguish between the difference between copy and content.
- Content was written for computers. So content you’re going to hear about blog posts and captions and things that the Internet, especially Google, is going to crawl and be able to find keywords that they tie to you and to your brand. So that’s content.
- Copy inspires action and people and action is hopefully sales. But sometimes the action that you want isn’t a sale. Sometimes, it’s a click here, sometimes it’s a, you know, whatever, whatever the action is that you’re trying to inspire in people to ultimately lead them towards a sale.
16:20 – When did Samantha realize that she is a good writer?
- Writing was always something that came really easily to her.
- She would always take advanced writing classes throughout school, and when it came time to choose electives in college, she always chose the writing ones. But for her, writing was a hobby.
- She grew up thinking that if you’re a writer, you’re an author.
19:34 – How Samantha works with clients?
- One, by the time they’ve come to a copywriter, they usually have some form they’ve worked through their branding with another professional.
- And two, I’m the writer here. So, so often my process begins with a conversation.
- And you have to understand, as you said, buying my thing is not the goal. After you buy, my thing is the goal.
23:39 – Collaboration makes a big difference between copy and content
- Collaboration makes a big difference because they’re all moving parts.
- We learn from the data with our ads and once we learned that the ad could be totally working, you’re getting click-through, you’re getting people to go to the sales page, but then they hit that page and it doesn’t convert. We have to talk to the person that wrote that copy and built that sales page so that they fix things there.
25:28 – What are some of those nuanced differences?
- The biggest gray area there is websites because you need your website to convert, you need it to inspire action.
- Captions are still very much content because of how fast they fall to the back of the room with the algorithm.
- So it’s probably not worth investing in a copywriter in that and instead having some sort of content strategist rate your captions unless you’re going to pay to put those posts out there, which would look like the ads.
- Copywriting is such a big area, but websites are important, but they’re secondary unless you have nothing. But they’re definitely secondary.
29:40 – A Day in the Life of a Copywriter
- So everyone has a different process and that goes for every creative. But she do offer a done-in-a-day service.
- If you need something, she have next Thursday morning available and they can crank out 3 to 4 ads in that time. They can write a sales page next Thursday.
- You want a copywriter to really get in there and work with your team. The done in a day is like the get in, get out, get it over with.
32:14 – Actionable tips to improve your copywriting skills
- The first two things that come to mind are brevity and pleasure points.
- Pleasure points, we have to guide them through the copy to becoming solution aware and make sure that that solution is you.
- Brevity in Copywriting, Emails should probably be kept to about 300 words or less. If it’s a sales email, it’ll get longer because people might be looking for details, but in theory, the first paragraph should tell them everything they need to know about what they’re going to get in an email and then continue on.
- The beauty of copywriting, is there are no rules here, you know, use emojis and be grammatically incorrect as long as it’s on brand and all of that.
36:44 – Where you can find Samantha Burmeister
- For her website, check this out Nomad Copy Agency And, right at the top, there’s a let’s connect button. And that’s where you’ll tell me about your project and get on my calendar.
- If you have an opt in and it’s not converting or you think that you could get higher subscribers and decrease your unsubscribe rate once they do hit your emails, that’s a perfect place to connect and see how I work. SCHEDULE YOUR OPT-IN AUDIT!
- For her Instagram, visit this link.
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