Episode 68 – Converted Recap (Part II)
We discuss the Converted Recap (Part II) in this episode of Business Growth Time
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Time Stamped Show Notes:
03:19 – In Janet’s word..”Do not ever count on one social media platform to be your home.”
04:45 – Converted Event in Minneapolis held on every year in October
- This is the most media conference
- Ernie teaches you about how to create a landing page first
06:19 – What happens when you convert over from an ad a lot of people are driving having the Facebook ads go to their landing page?
- You need to make sure that they match the colors and match the exact models
- Call to action button – Be clear and specific with your button on your call-to-action. Don’t use the word submit. * So for instance, use Download Guide Now or Download Guide Here!!
08:14 – Brian Massey – He has a company called Conversion Sciences Blog
08:32 – In Terry’s words..”Branding’s got to be consistent!”
09:24 – Derrick Halpern – He own a company Social Triggers, which is a blog dedicated to showing you how to use human psychology to get web traffic and sales.
- He talked about not using the same message to the same people
- He was saying you don’t need more programs, you just need more buttons, more people to target
- The least they know, the more broad you want to make your messaging people. They know about email marketing, so we’re talking to them we can talk to them in that terminology but people that have never built an email list don’t even know that we would have to talk to them in a different terminology.
12:51 – When you’re an expert, you speak like an expert, you use the terminology that experts use and that people in your inner circle use in and you have to sound like you know what you’re talking about to people that have no idea what you’re talking about
13:44 – Ryan Deiss – Probably one of the biggest names in the Internet Industry
- Breaking down kind of email marketing and bringing them into your email campaign
- Showing them your best stuff – the things that have converted the best and the things you know the most people were interested in before you start trying to sell to them.
- Do that for at least your first three emails turning your strangers into friends
- Doing a “PS” implanting a thought for the next email
- Making sure that you segmented in different areas
- Email Templates
19:16 – Melissa
*She teaches about accounting and how she does her taxes and she teaches to entrepreneurs. She also has a Pinterest program. She has three trade programs and that’s all she does. She doesn’t have clients , she is literally just selling her training programs and she set up a funnel through webinars.
- It’s converting her $1,000 to $2,000 dollars daily
- So her and Tim – Tim from weekly pages and he has the podcast
- Chatted about webinars and how to do it. She just basically said, instead of taking them directly to the Opt -in, a lot of times is take them to the blog posts
- Doing it is through video on the front. They were also talking about that they retarget with the webinar registration.
- She has a great segmentation where they have their system drip is the system
- They have a system where people that attended and people that didn’t attend receive different emails
- They talked about getting more people on that webinar
- The evergreen followed by Tim was a converted webinar you have to text the words converted webinar to 44222
25:16 – Clay Collins – The CEO of Leadpages did talk a lot about drip funnels and new programs with Leadpages.
- Their drag and drop for Leadpages is much smoother than the old way of doing Leadpages.
26:46 – Ezra Firestone – Amazing with Facebook ads and he is the third largest purchaser of Facebook ads
- Spent over 7 million last year but his company did 25 million in sales
- His biggest products right now are the skincare line about embracing your wrinkles
- He has done it through video, most of it is the video
- 33 percent that showed interest on mobile convert on desktop
- Their first touch should be on mobile, meaning they like that video
- He said most conversion 67% switch over to a a tablet or desktop
- He said people move to the bigger device to purchase and they need multiple touch points before the conversion, so there’s acquisition retargeting and then loyalty
- The best top of funnel is video!
- Think about your product and if you could break it down and do a demo it’s even better
- He said no right column has never converted on the right column you know that right hand our ads
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