Episode 154 – Case Studies and Why a Business should use Facebook and Instagram Ads

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Time Stamped Show Notes:

03:08 – How the (COVID-19) Pandemic Is Affecting Small Businesses & Marketers

If you are in business, people want you to stay in business.
LinkedIn ads are very tough for small businesses due to the cost of them, but, Facebook rocks when it comes to small businesses ads.
Covid helped with costs of ads

05:46 – Janet’s Case Studies

Janet wants business owners to get an idea of what they should be looking at when it comes to the results with Facebook Ads.
The brand awareness level is definitely what you need.

07:08 – Different type of Ads

True conversion ads
Lead Ads
Messenger Ads
Conversion
If you’re building an email list, for instance, and you want to get those leads coming in, you have a free giveaway, those average costs are $3 to $5 dollars.
Track the cost of the actual leads, conversion costs

08:07 – Janet’s clients that she has worked with jeweler, personal coach, technology, mortgage, builders, events

09:43 – Janet talks about her Mortgage client

Builders have an ROI.
If you pay $300 to make $3,000, you would have a 10% cost of sale, which is great, most average people would do that all day, everyday.
The lead is worth the value of the ROI

13:19 – Janet on her Home Builder client

15:22 – Small Business Owners Say Facebook Ads Don’t Work. Here’s Why Experts Disagree.

Janet really loves helping smaller businesses and this is a place that you can get results as even a small business, whereas other digital marketing is more difficult to get affordable results, such as Google, Linkedin.

17:17 – The Cost of Facebook Ads

The one thing that’s happened with the space of social media is that businesses got really spoiled because it was free when it first started.
The bottom line is how much are you spending on other places that maybe you want to shift your money over to where you can really get trackable results with the Facebook Ads.

19:22 – Facebook ads can be a powerful marketing tool for your small business

There are many different types of businesses. but lead generation for a small business, if you know what you’re doing with Facebook Ads, really isn’t that difficult.’
There is more to advertising than just pushing the BOOST button on Facebook
It’s all about learning the audience.
You are losing money every day if your business is not advertising on Facebook.

20:17 – Facebook Ads Tips and Recommendations

It really needs time to understand that it does take audience testing, it takes creative testing, it takes offer testing.
There’s a lot of variables with it and you want to track your leads, not just a link click or impressions or something like that, you want to know the true conversions.

20:40 – What Janet’s Ads ROI Academy?

Janet has Ads ROI Academy, you can learn it yourself or she has the full service and you can reach out to Janet through Business Growth Time or just email Janet at janet@janetejohnson.com.

“Good luck on your campaign. If you have a Facebook ad story to tell, share it here.”

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