Episode 23 – How to keep up with your Branding on the Internet

How to keep up with your Branding on the Internet

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What we discussed:

• You may want to keep your Periscope (live streaming) short, say 5-10 minutes specially if you want to re-purpose it on your YouTube channel.
• Naming your company (business) is important as you would want something to represent who you are and what you do.
• If you are marketing yourself, say a speaker, coach, author, consultant, etc, you may want to pick your name as the business/company name.
• If you are looking to be an agency-type of company then you may want to have a name other than just your name.
• You have to humanize your brand. If you are the owner of a company you should be branding your name, too. An example would be Janet’s several business (Local Likes, Janet’s Marketing Biz, 15-Minute Social, even Business Growth Time) going under one entity which is JanetEJohnson.com.
• Terry started with Networked Inc although his biggest is Motor City Connect. He also has #313DLove and trybean.com among others.
• Getting your different websites under one entity and showing up as separate pages will drive the traffic to that one entity and would give you rankings through the roof.
• Clean up your LinkedIn profile and make sure there are no broken links.
• Auditing your website(s), top social network profiles and updating them as needed is crucial for your business.
•  We work for all our clients and sit down with them and do strategies for them but we need to take care of ourselves as a business owner, too.
• We should probably have a spreadsheet of all the different social media platforms and tools we use just to keep them in one place.

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Follow us on Periscope and Blab:

• Janet: @janet_johnson
• Terry: @terrybean

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation…and it is absolutely free.

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