Episode 183 – Becoming a Powerful Marketer with Mari-Liis

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Becoming a Powerful Marketer with Mari-Liis is our latest episode of Business Growth Time.

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About Mari-Liis:

Mari-Liis is the founder and head coach of Powerful Marketers. She works with dozens of business owners, CEOs, and marketers from 3 different continents to double their revenue, reduce client acquisition costs, and sound marketing strategies.

She has worked 19+ years in sales and marketing, 7+ years as a mindset & marketing coach (starting as a teacher in Institute of Marketing in Estonia) and she has experience with building seven-figure business.

Mari-Liis has owned B2C and B2B industry businesses and is the founder of Powerful Marketers and The Powerful Mastermind Club. She can help any entrepreneur, business owner, CEO, or professional marketer build, run, and organize their marketing using her signature framework called Powerful Marketing Program.

Time Stamped Show Notes:

03:54 – What does Powerful Marketers mean to Mari-Liis?

A powerful marketer is someone who has a strong mindset, and, he or she has skills and expertise and the ability to implement strategies and communicate in an inspiring way and create success through herself and other people around.

05:01 – What are the characteristics that people need to learn to get more powerful as a marketer?

Have clarity on the goals
Mindset, stronger mindset, stronger focus
Work life balance, building confidence and a plan putting KPIS into effect
Have a goal, you need to start with the end product and work your way backwards.
We all have the same 24 hours, manage your priorities.
Set aside MIP time, Most Important Person, to set goals, have clarity. 2 hours a week minimum with no distractions everything on flight mode.

09:16 – Phase 2 – Understanding, building, and aligning your marketing with your business goals

Because marketing cannot work in silos, so this is where you need to discover on what problem do you solve for your target audience? What is your unique way to do that? How can you make money on solving it?

Create necessary assets, know steps under touching points of customer’s journey
Perpetual Flywheel-informing, bringing in continuous leads, retaining customers-feedback, improvements next step, informing, feedback,

14:43 – Why is retaining customers important?

Working with the feedback, referrals, and loyalty programs is so important again, and we again forget about that.
It’s important to show our clients that we’re actually listening to them.

16:31 – Why is the feedback loop important for business?

If we don’t ask for the feedback, we’ll just keep putting that same thing out over and over again and wonder why it doesn’t work. But, when we actually get feedback, when we ask for it, we can learn from it and then make sure our next message hits the mark better.

18:10 – Mari-Liis recommendation in doing marketing

Ask people for feedback, even when you’re deciding which logo to use.
Start working with your community, either on Facebook or on the other platforms out there, but you ask for help, as human beings, we want to help.
It is important to build that trust and engage with people.

19:57 – Why does authenticity matter in business?

Brene Brown-trust has different components
It’s hard to be authentic, and it’s hard to trust yourself and to trust others, but, we should learn about that because, especially nowadays, we are so overwhelmed by all the information out there.
Trust crisis-grow own confidence
It’s not only being good at something you’re doing, you should be different. So, it’s it is very important

24:38 – Mari-Liis languages she can speak

30:19 – Powerful Mastermind Club

The goal with the mastermind is really to come together, to learn about a new topic and make new business friends. This collective learning part is very important. Meet and greet people.
They help those businesses work smarter, not harder.
You should plan, organize, systemize and measure everything that you’re doing in your marketing. You just have to build the systems to save you a lot of time and trouble.

30:00- Metrics

35:37 – Phase 4 Communication and Phase 5: Leadership