Episode 155 – Banned on Facebook

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Time Stamped Show Notes:

04:43 – Banned on Facebook, make sure you set it up, so it doesn’t happen

05:42 – Why it happens?

Sixty percent of business pages are running ads.
There are so many Facebook rule policies.
Janet’s group spends their time going policies through AdsROI Academy so that everybody knows the Facebook policies.

07:58 – Everything you need to know about Facebook policies.

You can’t point at somebody, example age or body type related
Ads must not discriminate or encourage discrimination against people based on personal attributes.
You will get an ad disapproved, potentially, but it doesn’t mean your account is going to be completely gone.
Overusing five-star emojis could get your flagging call.

10:00 – If you’re not managing that ads account anymore.

11:34 – Ads policies relating to COVID-19

12:13 – Janet shares her screen on her Facebook ad account disabled

It says you’re advertising access is restricted, you’re no longer allowed to use Facebook products to advertise, you can’t run ads, manage advertising assets, or create new ads or business accounts.
Under those business managers, you can have multiple ad accounts, you can have 20 different ad accounts under each.
Always, always have a second admin on your full business manager, even, if it’s your husband or wife.

16:57 – Janet will always overcome no matter what it is.

20:53 – In Facebook Advertising, you’re not a customer, you’re a product, as
an advertiser, that’s the customer.

We’re the product, we’re the thing that Facebook is selling to people, like you because we have eyeballs and you’re actually the one paying the money.
Big brands right now are pulling their money from Facebook and for some reason.
There are a few big brands that are boycotting using Facebook ads.

24:12 – Ads are disapproved

” You” If you use that word too much, it will get your ad disapproved.
Even the ad that ran for two months had gone through, but then that was disapproved – all of a sudden because that had this wording in it.
Targeting income when doing mortgage, credit, etc.
If your ads get disapproved , you just have to do some digging and change it and then re-launch it.

28:24 – Janet’s advice on running Ads on Facebook without a professional helping you

When you set it up, make sure you have more than one Admin.
Go to the privacy policy with Facebook or the Facebook policies and know the rules that they have.
You need to know the rules, because that’s your best bet for getting ads through.
If your ad account gets shut down completely, you just need to beg and plead and be as nice as possible.

30:27 – Brand New Ad Account Banned Immediately

So, if you have a brand new personal profile and you try to set up all these ads and business manager you’re probably gonna get banned, it’s not gonna work, that’s why you want the backup admins.

35:26 – Action Steps

Set up a business manager page
You have to move your personal ad account in there, you have to pull it in manually.
Get the admins, add second person as admin and know the rules.
Be very familiar with the Facebook policies.

If you’re already convinced that you need Facebook & Instagram Advertising for your business, then contact us here.

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